" Blueprints"

The reason I chose the idea of the blueprints to accompany my design is to show the legitimacy of the company... The mathematical crisplines show the organisation of the company as well.
The gears were chosen to link the company to a steel company. It was ironic that mechanical gears are also made of steel and are used in machinery, which is used to make the steel products itself.
The vector illustration goes with the slogan that I have chosen for the company- working together, as gears cannot work to operate machinery if they don't work together.

Promotional item
The idea of the mug I think best represents the company as the images shown are not two but one mug. The mug is first blue and when heat is applied to it, it becomes white, exposing the company logo.
This I think is relevant as a company promotional item as the mug symbolises that the company is not present in the mind of the customer all the time (when the mug is blue), but only when the customer best needs them (when heat is applied and the mug turns white). The mug can serve as a subtle reminder of the brands contemporary values and ways in which the company can and would benefit the customer.